Need to highlight its uniqueness, and prove that it is unlike any other canned black coffee.

Emphasize that it is a special coffee that uses coffee beans of the finest quality.

The base color depicts the “milky-ness”, and a coffee bean was placed inside each dent applied on the can’s surface.

The coffee bean’s uniqueness was expressed by changing the angle of how the beans were laid out, in a polka-dot pattern.

Amongst the many coffee beans laid out, one bean is designed differently. There are 10 variations in total, and it is a fun mechanism to drive those who discovered it, getting them excited in spotting one again on their next purchase.