Cannes Lions
INNOCEAN USA, Huntington Beach / HYUNDAI / 2016
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The concept explores a very simple human truth—Dads will go to all sorts of lengths to protect their daughters. We took this idea to Super Bowl level by casting a very humorous and entertaining celebrity, Kevin Hart, as dad. And with the help of the Car Finder remote tracking function on the Hyundai Genesis, we got to see just how far this concerned dad would go.
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