Cannes Lions

FIRST FLEXPREV PGBL

FABRICA, Sao Paulo / ITAU / 2002

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Overview

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Overview

Description

The hot site was created for a youngsters pension fund held by Bano Itau (second largest bank in Brazil in account numbers). The hot site provides information about the fund and an interactive part of the hot site allows the navigator to build a story combining text, image and sound. The story can be sent to friends that need to enter the hot site to visualise it, allowing a viral marketing action to take place.

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