As the market leader in baby and mother care products, how Wyeth made moms impressed by this brand?

"First Gift for Moms" worked with the Wyeth Mom Club to promote the branding and sales of Wyeth through special interactive experiences and marketing stories.

We used a “dynamic sensor” to record fetal movements, and transform them into a visualized creation.

The colorful splashes on the painting were created based on the frequency, strength, and location of the fetal movements; as a result, mothers could see their babies’ first vivid creations right away, and they were the most unique gifts from babies.

Also, we hosted an exhibition called“THE FIRST GIFT EXPO” to share happiness.