Cannes Lions
LUKAS LINDEMANN ROSINSKI, Hamburg / MERCEDES BENZ / 2018
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Description
Nature is pure, untamed power. At the same time, it is absolute beauty and perfection. It is zhis smybioses of beauty and power the distinguishes the new X-Class by Mercedes-Benz.
In the teaser film, we showcase breath-taking scenes from nature, innovation transitions and new perspectives to draw a clear analogy between the power of nature and the style of the X-class – without fully revealing the X-Class itself. In doing so, we create a pre-realease buzz about its launch.
Our message reads;
“The new X-Class. Stay tuned.”
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