The video tells the story of Pino Auber, the 79 year-old man who started diving at 57 and still enjoys it to this day. Pino proves that there’s always time for a first time, especially now we’re living longer than ever before. 

We've brought together the young members of the Turin diving team and, while these budding young divers are training, their parents are asked if they would like to learn to dive themselves. Their totally candid replies are decisive: We’re too old for this.

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In one month the video scored

3,095 views on youtube

354,916 views, 4,526 shares 1,400 like, 270 impressions on Facebook