The app was launched globally at the beginning of the Winter 13/14 skiing season. Since this is a tool/service with the purpose of connecting the Helly Hansen brand with skiing enthusiasts, it will remain available after the season.

The app got a lot of attention on Twitter and on skiing magazines and blogs. And Helly Hansen could see a significant gain of visitors on their winter 13/14 website. They spent more time on the page than their average visitor, and a lot of them proceeded to buy products in the online shop.