Cannes Lions
SHANGHAI AOCHI VISUAL EFFECTS TECHNOLOGY / BMW / 2024
Overview
Entries
Credits
Background
The 21st Guangzhou International Auto Show came to a successful conclusion. The 10 days exhibition has attracted a total of 847000 visitors. There’re 67 press conferences were held during the auto show, and about 12000 journalists from nearly 5000 global media organizations participated in reporting on this event, creating a new historical record.
As the opening of the on-site release of the new generation of BMW 5 series on the auto show, unfold the latest scientific and technological achievements of the BMW towards new epoch and coincide with the theme of “ New Technology, New Life”, we used the self-developed digital asset AI ecosystem engine Skying City to prepare a series of market materials for BMW China within 3 weeks.
The success of this film fully demonstrates the efficiency and high quality of AI technology. Skying City represents the revolutionary production tool for visual production in the advertising industry.
Idea
Unlocking the limitless: The power of imagination in creative thinking and innovation.
It includes 6 digital scenes and 10 cars models, realizing the creative idea of driving BMW 5 Series from 8 generations together in ‘the huge modern city in China’ - Where replicated all by AI digital assets.
BMW has also sung loudly the prelude of new visual-effect technology application: BMW vintage car has reproduced its elegance, leading the motorcade of BMW 5 series rushing towards us, sharing the fast and furious passion with the new generation of BMW 5 series.
Execution
Based on an AI algorithm, Skying City has independently devised a digital city scene development and construction model. Based on the constantly enriched learning model algorithm, the digital asset scene resources are constantly enriched and optimized, which satisfies the customer's requirements for brand communication strategy, high-frequency, personalized mass creative material production, and "What You See Is What You Get" production tools.
Skying City utilizes powerful AI capabilities, pre-set elements such as scene, lighting, lens, speed, etc. Assets Capitalization and ensure the quality of the final deliverables. The seamless collaboration between the digital asset team and the creative director team has pushed the use of assets to higher standards.
Born for China, Created for China. The BMW 5 series respond to new emerging forces with their powerful strength, highlighting the splendid history of BMW 5 series and the breakthrough in new epoch.
The new generation of BMW 5 has greeted its world debut, the video has received 41.48 million views on Sina Weibo, 9 million views on Chinese Tiktok, 943000 views on Wechat Moments, etc. Over 50 millions of views on the top Chinese social media apps.
Regular production requires 12-15 weeks, but with our technology, we only used about 3 weeks.
The success of this film fully demonstrates the efficiency and high quality of AI technology. SkyingCity represents the revolutionary production tool for visual production in the advertising industry.
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