Cannes Lions

FISH & CHIPS FESTIVAL

OGILVY & MATHER, Gurgaon / STAR LEISURE SERVICES / 2012

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Overview

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OVERVIEW

Description

Create a poster to announce the Fish and Chips Food Festival being held at Turquoise Cottage in New Delhi.

Execution

Fish and Chips is one of the traditional foods of Britain. In the past, vendors used to wrap the meal in used newspapers and serve it. We reminded our customers about this English practise through an unusual invitation: the message was displayed on an old copy of The London Times that was stained with oil. The invitation evoked a bit of history and informed people about the food festival in a typically witty, understated English manner.

Outcome

The Fish and Chips Festival was a resounding success and the restaurant was packed for the entire duration of the festival.

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