Cannes Lions

FISHING SUPPLIES

CARMICHAEL LYNCH, Minneapolis / RAPALA / 2004

Awards:

1 Shortlisted Cannes Lions
Film
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Fishermen pile out of their blue-collar fishing camp and converge at the docks. Together they kneel, bow heads and mumble through their morning litany. The Fisherman's Prayer promises that if allowed to catch The Big One, they'll surely release it and make a graphite replica-but only if the wife agrees.

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