We demonstrated the power and stamina members gain by training at Axxel in an unseen way and used powerful tow-cars as a medium. With flexible casings we transformed the telescopic cranes of their tow-cars into brawny arms that can lift even cars with ease. Their weight lifting training could be seen all over the city centre.

Despite the low budget and the lack of additional advertising in conventional media, the number of test trainings and resulting new memberships in all Berlin branches increased by more than 30% compared to a reference period.