VENUS FIT BRA has ultimate feel with soft strechable fabric. BUT it is difficult to experience this feel through TV commericals. So, fitting in the dark rooms were created and placed in flagship-shops, department stores and spas all over Japan.

It is difficult to experience FEEL through TV commercials.

So fitting in the dark rooms were created and placed in flagship-shops, department stores and spas all over Japan. Wearing the bra in the dark amplified the sense of Feel.

92% were satisfied with the fitting experience.

The new product sales exceeded 200% compared to the year before.