Cannes Lions

FLAGS

MADRE, Buenos Aires / ALMUNDO.COM / 2015

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Vacations are a serious matter. They are a medical treatment based on vouchers, papayas and sunscreen. They are a vital once-a-year vaccine. They are so important that the Universal Declaration Of Human Rights has a whole article dedicated to them. Even though they seem frivolous, they are really serious. The UN says it, and just to reiterate the point, this commercial says it too.

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