Cannes Lions
CONTRAPUNTO BBDO, Madrid / AMNESTY INTERNATIONAL / 2016
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The three elements of "Flags" are based on a visual representation of injustice, without no title being needed. The only copy that was used, in an ironic way, was #RefugeesWelcome, the most widely-used hashtag in support of refugees.
The reason for this campaign was to protest against the political decisions that are putting refugees’ lives at risk because of the use of fences and checkpoints: decisions such as the one made by Spain, which in March 2015 approved a text that legalised the "on the spot" deportations of migrants and refugees that the Civil Guard has been carrying out in Ceuta and Melilla; or in Hungary, which in September 2015 set up transit zones on its border with Serbia to return asylum-seekers after minimal procedures with questionable safeguards. In total, EU member states have built more than 235 km of fences along the EU’s external borders.
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