'NIKEID.GENERATOR - HARAJUKU'This generator was launched on Nike HARAJUKU website & onsite, instantly capturing the colours of you with web cam to transform into your original shoe. You can spread your colour inspiration with online widgets, plus your original sticker availabale at the store.Moreover, you can seamlessly connect to NIKEiD website to customise that same shoe more for purchasing your original pair.From Nike HARAJUKU to the world, this generator continues to spread colour inspirations.

During the first 2 weeks of its launching, there were many reactions online & offline.About 40,000 consumers came to Nike HARAJUKU onsite, and much more consumers came to that website from the world. In addition, the sales of NIKEiD jumped significantly.And now, more and more colours are being born here.