Cannes Lions
BBDO MEXICO, Mexico City / BAYER / 2013
Overview
Entries
Credits
Description
For many years Flanax was only considered a pain reliever for sports-related injuries.
Execution
It was visualized with a style of ancient medical dictionaries.
Outcome
We helped to change people's perception of our Brand from being a pharmaceutical product to a friendlier one, by raising sales with 200,000 units of dictionaries samples of Flanax distributed in drugstores, shopping malls and health centers.
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