Cannes Lions

FLANAX

BBDO MEXICO, Mexico City / BAYER / 2013

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Overview

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Credits

Overview

Description

For many years Flanax was only considered a pain reliever for sports-related injuries.

Execution

It was visualized with a style of ancient medical dictionaries.

Outcome

We helped to change people's perception of our Brand from being a pharmaceutical product to a friendlier one, by raising sales with 200,000 units of dictionaries samples of Flanax distributed in drugstores, shopping malls and health centers.

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