Cannes Lions

Flash

SMUGGLER, New York / UNDER ARMOUR / 2016

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Jamie Foxx asks, "How long does it take to change the game of basketball?" He throws hand grenades onto the court as Golden State Warriors basketball player Stephen Curry repeatedly shoots the ball. Jamie continues to speak poetically about Curry who is wearing Under Armour. He speaks of Curry's signature move, the step-back three, as being the new dunk and range being the new hang time. Finally, Jamie answers his initial question: It takes one second to change the game of basketball.

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