Flash Drives for Freedom is a campaign to smuggle the outside world into North Korea using donated USB drives by inspiring them to donate them in a completely unexpected way—shove them into the mouth of Kim Jong-un to silence him.

We inspired people to donate in an audacious way—shove it in Kim Jong-un's mouth—a representation of how flash drives could someday silence the dictatorship. We created an installation with hundreds of his mouths replaced by a USB port. Every time someone inserted a flash drive, an audio loop of a real Kim propaganda speech stopped playing.

When drives are donated, they are erased and filled with content from the outside world – such as movies, soap operas, books and the Wikipedia.

Activists used a wide variety of smuggling networks on the Chinese border, the details of which we have been asked not to disclose publicly.

If someone didn't have a USB drive with them, they could:

- Tweet #flashdriveforfreedom and @USBMemoryDirect would donate a drive on their behalf.

- Buy T-shirts, posters, and stickers at flashdrivesforfreedom.org

- Organize a Flash Drive Drive in their school, church, or community.

- Send cash directly to purchase the drives.

The installation traveled throughout the world to 12 countries on 4 continents, at over 30 events. We displayed the installation in trade shows, where SWAG drives are ubiquitous, and on strategic OOH locations to raise awareness.

125,000 USB drives have been donated.

Research from our partner, the North Korea Strategy Center, show that each drive is viewed and then shared with an average of 10 people. Those smuggling the drives into North Korea estimate that 1.3 million North Koreans have received our USB drives.

The highest-ranking North Korean defector testified before US Congress in Nov 2017 as to the effectiveness of our campaign and his belief that it will inspire North Koreans to stand up for a new government.

The subject of documentaries by the Economist, Vice, Frontline, and PBS Newshour.

10,000 articles written about the campaign.

$6.1 million earned media.

560 million media impressions.