To do this, a creative solution was chosen, which consisted of a pack with an elastic hairband to hold the receiver to the user's head. It was humorously explained that with the new Voice Flat Rate it was possible to be on the phone all day without neglecting daily activities.The pack was sent to people on the Euskaltel database using direct marketing

Number of mailings: 21,000 Number of new suscribers to the Voice Flat Rate: 1,738Redemption Index: 8.27%