To promote the Philips Flat TV with Ambilight, we developed the Ambilight Player: a highly interactive online video content player that allows people to experience the accurately re-created Ambilight effect in a perfectly simulated television situation.In cooperation with media partners Yahoo and MSN, visitors were given the opportunity to view their favourite movie, sports and game content in HD with the Ambilight Player!2.2 million unique visitors watched a trailer with the Ambilight Player, which generated 650 million impressions in total. The average time spent on the specially designed Ambilight pages was over four minutes.