Cannes Lions

Flatscreen

HUNGRY MAN, Los Angeles / NETMARBLE / 2018

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

The client wanted a spot that hits on the game’s revolutionary features while capitalizing on Conan O’Brien’s persona and delivery style. We latched onto the idea of a "revolution," and created a scene where Conan bursts through an old flatscreen, presenting the future of gaming: A massively multiplayer game that fits in the palm of your hand.

Execution

This spot was released online, where it would best reach its target audience, online gamers. The ads appeared across the web around the time of Lineage 2: Revolutions's november launch.

Outcome

With over 16.5 million views on youtube alone, and user posts on reddit and twitter, this ad certainly reached it's target audience, worldwide. The ads were a hit among viewers as a form of digital entertainment and resulted in an increase of sales for the game.