Dood (derived from the word MILK in Urdu language) is the physical form of a kid's imaginary friend. He's smart, friendly, playful, even mischievous but a great friend that kids can look up to. The product is a dairy based sweet snack. The brand and the character are synonymous in the sense that they’re both 'kids’ best friend'. Dood is a fun snack that’s healthy and nutritious. Dood the character is also fun in that he can take different shapes given his fluid form - an ability he will utilize to help his friends, the kids, in upcoming sequels.