The media team combined the marketing goals (distribution/awareness) with the target insight (marketing numbness) to create an unzappable media presence – episodic product integration into hot television reality content.Live, before a national audience, the cast of strangers were simultaneously introduced to each other and our two brands. The products' personalities continued to develop along with BB3's relationships and sexy storylines. This weekly showcase entrenched our brands' different attitudes into the lifestyle and interests of the cast – and into the target mindset.