How do you make car showrooms less intimidating and help customers choose one car from over 90 million possible Volkswagens?Install iPads with a bespoke Volkswagen app.Intuitive, easy to use and commercially valuable, the app showcases the entire range of 20 models, something no showroom could ever do.Both customers and retailers can search and select the entire range, explore technologies and options and look at finance options and latest offers.

After a successful pilot in May 2011 it was rolled out across over 200 retailers in April 2012, the first automotive retailer to do this.