Cannes Lions

FLEX BED

SRA. RUSHMORE, Madrid / FLEX / 2009

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Flex, Spain’s no1 mattresses’ making brand is sending out a message to stress the importance of a good bed: Your bed is the world’s most important place. It’s where one lives, loves, is born, dies, and rests. To prove it, Flex makes us all witness how a woman delivers her baby in her own bed, at home. This is a real story, which occurred in Barcelona just a few months ago.

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