The Malaysia Airlines Flight Crew Training Centre received an average of 39 enquiries and 27 bookings per month over the 6-month period as a result of the mailer. Malaysia Airlines surpassed their target with bookings amounting to RM642,600 in total. This was a marked increase of 13% on their occupancy rate compared to the previous year.(Training costs range from RM1,200 to RM15,000 per course depending on length and group quantity).