The Skittles brand had always best and most clearly come to life in broadcast. Sight, sound, and the ability to tell a story made for memorable and distinctive dialogue, character development, and stories that had come to define the brand. But how do you bring that deliciously unexpected Skittles personality and point of view to life in a static medium like print? You quite literally flip it on its head. We made print work harder by making it a vehicle for the brand to bring to life the thing that Skittles is known for, “a twist on reality.” Proving the power of the Skittles brand to add an unexpected perspective to even the most ordinary of media..the printed page.

We made a series of three print ads each featuring a different character. The character design was done in a way to tell a story with a pack of Skittles being at the center of that story. Initially, the character appears to be upset that they can’t eat their Skittles. Rotating the ad 180º allows the character to “Taste The Rainbow.” The hyper realistic cartoon aesthetic of the illustrations is intended to draw the viewer in, and keep them in.

Results will not be available until the end of 2017, since the bulk of the insertions are throughout the later half of the year.