This spot is an extension of Teleflora’s “SAVE THE FLORIST” print campaign. It highlights a point of difference of our company. While our competitors “drop-ship,” meaning the flowers are dropped off in a cardboard box by a shipping company, every Teleflora bouquet is hand-arranged by a Teleflora florist and hand-delivered in a keepsake vase. The “Teleflora Christmas” spot was a memorable and humorous way to demonstrate Teleflora’s point of difference.