Exotica are the leading flower, plant and tree retailers in Lebanon and are known for their successful civic minded messages, always under the theme “Make a Difference”. These e-mails, part of a larger holistic campaign, became a viral success in Lebanon within a few days. We also sent them via a larger database targeting Lebanese expatriates/emigrants, thus creating a huge viral e-spread for the ad among the Lebanese Diaspora.

We got return e-mails and responses from South America, France, Australia and USA. At the same time, it started appearing on popular sites like YouTube, Facebook, MySpace, Blogger, DailyMotion.