In 2010, airlines were disappointing customers even while they were posting profits. It was clear that something needed to change. Armed with the insight that travel can be complicated, but the tools shouldn’t be, Delta set out to transform the way people experience flying.

Because every moment along a journey is different, the Fly Delta platform of digital touchpoints is carefully tailored to each of them. From mobile on the go, to kiosks in the terminal and tablets at home or in flight, it’s comprehensive enough to handle the challenges of travel, and simple enough to surprise and delight.

Before the trip even begins, Fly Delta for iPad inspires travelers with original destination guides for more than 150 locations, and lets them connect with their social network for recommendations. 

After booking, the iPhone and iPad apps send push notifications when it’s time to check in, and allow travelers to select their seats and trip extras. The “What's Next?” feature for iPad serves up timely options, like directions to the airport, gate change information, and downloadable entertainment customized to each trip.

If they’re more comfortable using tools at the airport, the redesigned kiosk experience helps people check in 15% faster.

Bag Tracker for iPhone allows travelers to follow their luggage, for peace of mind that it will be there waiting.

And while in flight, the Glass Bottom Jet experience for iPad gives people a never-before-seen view of the world below, calling out points of interest and photos, and letting them connect with friends from 30,000 feet. 

Blending the utility people need in a travel tool with the fun they should have while on the trip, Fly Delta puts customers’ satisfaction right in the palm of their hands. Mobile Marketer says it’s “a great example of how airlines need to be viewing more than just bookings and account management to take their mobile initiatives to the next level.”

Each day, the Fly Delta platform improves the travel experiences of a quarter of a million people. The new channels are already accounting for over 11% of digital revenue and overall flight bookings are on the rise. And since 2010, Delta has climbed from last in Wall Street Journal's airline rankings to first in 2012. By innovating with digital to transform the flying experience, Delta is well on its way to becoming the travel brand of the future.