Cannes Lions

FLYING BOOK

AFRICA, Sao Paulo / EMBRAER / 2013

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Case Film

Overview

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Overview

Description

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Execution

Embraer is a company of aviators. Our passion is to fly. Innovation is our business. The flying catalog made a point among potential buyers about our love to flight and our passion for innovation.

Outcome

The flying catalog had a response rate 12,5% bigger than our last executive jet launch. Which is pretty impressive if you consider that the Lineage 1000 is the most expensive executive jet from Embraer (starts at US$ 53 million)

Clients have placed orders of Lineage 1000 already.

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