LANDOR, Mexico City / FLYWATER / 2019
Today, everyone can fly. However, none of our bodies are prepared to naturally handle the physical deterioration during flight-time. Lack of information is the main reason why flyers still experience this. Common symptoms such as dryness in skin, altered sense of taste and digestive cycle, nausea and swollen feet are experienced by 3 billion passengers who fly each year; and are mainly due to severe body dehydration caused by low humidity in the aircraft cabin (approximately 20% compared to the Sahara Desert’s 25%). According to the Aerospace Medical Association, an average passenger should drink around 250ml of water every hour during the flight to recover the body and to reduce these symptoms.
FlyWater® is the first brand that launches a functional drink designed to mitigate the underrated physical effects of flying in the human body. We aim to democratize well-being on a plane to give passengers the opportunity to perform their best during and after the flight. Innovation is in the air.
Low-cost airlines have made it possible for almost everyone to jump on a plane and travel. Today, flying is easy for everybody, yet, flying is not easy on our body. Common symptoms such as dryness in skin, altered sense of taste and digestive cycle, nausea and swollen feet are experienced by 3 billion passengers who fly each year.
Information is scarce and time is crucial to make passengers aware of these effects and to encourage them to care. As a result, an entire industry has grown in recent years to alleviate the external physical discomforts. Neck pillows, ear plugs, pills and even compression socks are just a few popular products that might help better our flight time. However, no one has really dived into what actually causes these discomforts.
Aircraft cabins humidity levels are very low (20% compared to the Sahara Desert’s 25%). Naturally, the body naturally dehydrates under this conditions. According to the Aerospace Medical Association, an average passenger should drink around 250ml of water every hour during the flight to recover the body and to reduce these symptoms.
FlyWater® is designed to be an honest, authentic, intuitive, enticing brand. In order to facilitate and provoke conscious heath-product consumption, we created a bold verbal tone and communication graphic system that points out the main symptoms along with their actual solution. Primary colors and raw illustrations are intended to catch consumers attention at a glance in a context where time is crucial. The overlay effect in the graphics indicates the recovery action that the beverage has on the body. Natural, fresh ingredients are shown across other touchpoints to unmistakably bring the wellness world into the product. We also thought carefully about the tiniest details. The nude can allows to reduce packaging costs and to invest more on quality natural ingredients, while still having a trendy design inspired by an aircraft environment.
FlyWater® can really better flight-time for everyone. When body deterioration is not an issue, our brand goes beyond flyers’ well-being and can help them excel on what’s important for them. FlyWater® goes as far as artists at their best to perform, athletes at the top of their game, business people with high productivity, families enjoying their holidays, or travelers ready to take on their next adventure. The brand has the power to revolutionize the e-commerce, retail and on-board markets of the aircraft industry. In fact, it could even expand onto other categories such as the food category since there are many other unknown negative effects for an inappropriate diet aboard the plane. The benefits and possibilities are endless.