Cannes Lions

FocusMotion

R/GA, New York / FOCUSMOTION / 2016

Case Film
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Overview

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Credits

Overview

Description

1. Every unique human movement generates a unique waveform from a wearable device. The same way that Siri can differentiate between the words “dog” and “cat”, we can tell the difference between a bicep curl, lifting a box, and even gunfire.

We’ve created an algorithm that truly reads and understands movement waveform patterns. Additionally, we not only identify what is performed, but we can compare the performed movement with a “master” movement so to understand if a user was moving with consistent form, speed, and if they were moving with the right range of motion.

Before the FocusMotion platform, motion data had to be hand entered, observed directly by a human, or recorded with expensive computer vision equipment. Our algorithm opens up new possibilities in new markets like tele-therapy and labor monitoring where a physical therapist or manager and identify and intervene if a user is performing an

Execution

Every unique human movement generates a unique waveform from a wearable device. The same way that Siri can differentiate between the words “dog” and “cat”, we can tell the difference between a bicep curl, lifting a box, and even gunfire.

Before the FocusMotion platform, motion data had to be hand entered, observed directly by a human, or recorded with expensive computer vision equipment. Our algorithm opens up new possibilities in new markets like tele-therapy and labor monitoring where a physical therapist or manager and identify and intervene if a user is performing an injury inducing movement.

A developer, whether a large company like Nike or a teenage developer in their home can download the SDK right now and begin tracking movements on any open wearable device – Android Wear, Microsoft Band, Apple Watch, and Pebble with more coming soon. We launched the fitness SDK back in Sept,

Outcome

FocusMotion has signed partnerships with leading tele-physical therapy companies Reflexion and Force Therapeutics while also a sport partnership with the Dodgers. The NIOSH (National Institute for Occupational Safety and Health is also doing a 3 year funded study with out platform to determine the efficacy of wearables in the factory workplace for injury prevention/intervention.