Cannes Lions
MODEM MEDIA, Boston / FAS AWARE / 2005
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Description
This interactive film was produced for the charity FAS Aware to raise awareness of the problems of foetal alcohol syndrome. It appeared as a pop-up ad on the FAS UK website and other FAS sites around the world. The film was created using real video footage of a scan of an unborn child. The unborn child then speaks about the problems it encounters as a result of its mother drinking during pregnancy.
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