Cannes Lions

FOLDABLE SOCCER CRISTAL

PORTA, Santiago / CCU / 2013

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Overview

Entries

Credits

Overview

Execution

For the upcoming World Soccer qualifying games, Chilean fans gather at bars to watch the games and share a beer. This is a great opportunity to be present as a brand that officialy supports the National Team.

We used something as simple as a place mat to entertain our fans, to support Chile and have a good time. We surprised everyone with a foldable football court that you can actually play with. Cut out, fold, wrap, ask for a couple of straws and that's it, instant football!

Outcome

We surprised everyone with the foldable football court. People still ask for the foldable in the bars until today, although they are no longer produced.

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