The tradition of singing a ‘Sohar’ is one that finds its roots in the mythological scriptures of India. Sung only when a boy is born, this ancient custom has been passed down from one generation to the next for over centuries, perpetuating gender stereotypes. As a responsible male brand, Gillette wanted the next generation of men to question such stereotypes and build a gender equal world.

We thus re-appropriated this age-old practice by composing a new rendition of the Sohar, adding a relevant twist to the lyrics that urged people to rejoice the birth of a girl with equal fervour. This progressive new ‘Sohar’ was then coupled with the inspiring true story of two village girls who challenged gender roles by taking over their father’s barbershop – a profession solely reserved for men.