It should also be adaptable to its wide variety of productions, from comedy to tragedy, from avant garde to classical operas. It should take care of the clients heritage, but also be a brand new start since there is a new artistic director and vision.

With classical opera masks (happy and sad) as a starting point, we ended up with a dynamic songbird. It reflects different moods, is flexible to use and interacts with the logotype.

The logotype is heavily inspired by the geometrical design of the 1920s Art Deco building in which Folkoperan is situated. The songbird is then built up from graphical elements in the logotype.

For the signs, a custom made version of the typeface Futura was made, based on the buildings original 1930s sign. This typeface then serves as a base for the signage system.

Widely covered and appreciated in social media and among visitors. I.e. it was on the cover of Computer Arts “Branding 2014”-annual, and featured in Creative Review, Cap & Design etc.