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LUKAS LINDEMANN ROSINSKI, Hamburg / MERCEDES BENZ / 2018

Film
Demo Film
Supporting Content
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Overview

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Overview

Description

It’s the launch of a totally new Mercedes-Benz: “The first of its kind” new X-Class.

We accompany the X-Class as it enters the world: Wherever the Mercedes-Benz X-Class appears – from the roughest desert to the most stylish urban setting – everyone becomes a follower: Gauchos on horses, a team of ice hockey players, the national football team, harley riders or even not people at all – like a 5 ton monster or some alien invasors for instance. There are also a group of young people on the truck bed, or some guys following by motor scooter, just to name a few.

Can you follow the new X-Class?

Execution

The aim for the film is nothing less then a cinematic artpiece, consisting of stunning driving shots as well as a great variety of picturesque crowd of followers, who we mostly see in the perspective from the back of the distinctive cargo area. Some followers aren’t even there: like giant monsters, superheros flying around, alien invasors, wild animals like rhinos or buffalos. All full CG and artfully composed to fit, not only into the environment, but to the beat of the music as well.

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12 items

Shortlisted Cannes Lions
MERCEDES-BENZ SPRINTER

LUKAS LINDEMANN ROSINSKI, Hamburg

MERCEDES-BENZ SPRINTER

2015, MERCEDES BENZ

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