M&S’ Christmas strap line ‘Magic & Sparkle’ is brought to life BY two playful fairies, named Magic and Sparkle, who spread a little festive kindness. Set to the Julie London version of ‘Fly Me to the Moon’, THE FAIRIES clock in at the Fairy Factory, BEFORE Soaring the city skies, TO BRING a smile to the unaware people below - gifting snow fall to children, adorning washing lines with glittering party dresses and sparking love between a lonely pair.