We set out to use outdoor media in a whole new way. And with such a specific execution, the creative and media had to work hand-in-hand. We knew that our ‘reverse perspective’ technique would work best on a corner, and when cars are not passing at too high a speed. So getting the right site was critical. And after much back-and-forth we were able to negotiate the perfect placement, giving the creative the best possible impact.

The billboard is giving thousands of local and international business people and travelers a unique interactive experience every day. Helping to make Lexus top-of-mind. And creating a positive affinity for the brand.