Cannes Lions

FOO FIGHTERS RVA

THE BRANCHING, Richmond / THE BRANCHING / 2015

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

Everything we did was designed to sell tickets to our imaginary, made-up Foo Fighters show. We launched our Tilt page in March 2014 and immediately began getting the word out. We made and promoted a Facebook page. We posted on all relevant subreddits like http://www.reddit.com/r/foofighters and

http://www.reddit.com/r/rva. We chalked the city with #FooFightersRVA and made sure all our Twitter and Instagram posts were tagged that same way. We engaged with people who were hashtagging relevant topics like #FooFighters and #RVA. We talked everything up in the official Foo Fighters fan forum. We hung up posters and handed out flyers. We bought local ads on Google to appear whenever someone searched relevant topics like Foo Fighters.

Execution

We launched our Tilt page in March 2014 and immediately began getting the word out. We made and promoted a Facebook page. We posted on relevant subreddits like http://www.reddit.com/r/foofighters and

http://www.reddit.com/r/rva. We chalked the city with #FooFightersRVA and made sure all our Twitter and Instagram posts were tagged that same way. We engaged with people who were hashtagging relevant topics like #FooFighters and #RVA. We talked everything up in the official Foo Fighters fan forum. We hung up posters and handed out flyers. We bought local ads on Google to appear whenever someone searched relevant topics like Foo Fighters.

Outcome

Not only did the Foo Fighters play Richmond, Virginia, but it was an exclusive show, just for the people who bought tickets through our campaign. A 1500 seat venue for a band that consistently sells-out the largest stadiums in the world. And it was covered in publications like Rolling Stone, Spin, Billboard, NME and on shows like CBS This Morning and Good Day LA. Additionally, the mayor of Richmond signed an official proclamation declaring September 17th as official Foo Fighters Day in RVA. But our success goes well beyond this. In fact, we started revolution. From the Foo Fighters to Jack White to the Red Hot Chili Peppers to Pearl Jam, from America to Canada to England to Australia, people all over the world are now replicating what we did. Because of Foo Fighters RVA, the concert industry will never be the same again.

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Shortlisted Cannes Lions
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