Cannes Lions

Food Packing

GIGIL, Taguig / RC COLA / 2023

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Launch RC Cola Litro, an SKU of the soda brand that can serve 5 glasses, that's why it's perfect for families.

Execution

A mother comes home to her family with food she brought from the neighbor’s kiddie party.

Outcome

In just 8 days:

Views: 21,400,000

Shares: 55,000

Comments: 10,300

Similar Campaigns

6 items

1 Spikes Asia Award
Family

GIGIL, Taguig

Family

2023, RC COLA

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