Cannes Lions

FOOD PRODUCTS

DENTSU, Tokyo / AJINOMOTO / 2011

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Overview

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Credits

OVERVIEW

Execution

We designed our application emphasising iPad’s weight and size.We created an interactive cooking app, turning an iPad into a virtual frying pan.Adhering to “analogue”, we developed a frying pan grip that can be attached to iPad.The purpose of this app is to have more users experience the realistic world that the “high-tech” device iPad can only provide in a more familiar style.

Outcome

1) Many experts in digital markets recognised the attraction of “analogue” taste at ad:tech Tokyo 2010.2) Aji Pad ranked 2nd in iPad app "lifestyle” category!Aji Pad is used by all age groups.

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