Food Reborn is an idea of rearrange new dish from wasted food to makes people realize that the wasted food could be a desirable meal for a hungry child.

Free Lunch for Children partnered with a famous restaurant in Shanghai to present Food Reborn. We created a special in addition to the normal menu and display them on an iPad. When customers make their menu selection, a video popped-up onscreen showcasing the making of a special dish. What viewers saw are people leaving a lot of wasted food on the table to make them realize that the food that was wasted could be a desirable meal for a hungry child.

The project gained the participation of many restaurants triggering widespread online discussion about food wastage. The message gained traction on social media channels. In the end, traffic to the Free Lunch for Children organization increased by 46%.