Cannes Lions

FOODS, HOME AND PERSONAL CARE

CASO DESIGN COMUNICACAO, Sao Paulo / UNILEVER / 2010

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Presentation Image

Overview

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Credits

Overview

Description

Unilever has been working in recent years to reinforce its institutional brand with its consumers and collaborators.

For this it has developed the concept of Vitality, present in the brand through its 25 different icons. Its mission is to bring vitality to people’s daily lives with products that help them feel good, beautiful and to take better advantage of life.Explore and apply the concept of Vitality in all environments - Administrative and Training Buildings and those of the factories Knorr and Ades.

Execution

The icons run through the environments forming a ‘path of Vitality’. At certain moments the icons concentrate forming an ‘explosion of Vitality’. In each explosion there is an image of daily life, which reminds us that Unilever is present in all moments of people’s lives.

Outcome

This project was initially applied in Unilever’s offices in São Paulo for a public that work with product development, marketing and laboratories. Due to its excellent result and its great repercussions, it was reproduced in other units, such as Valinhos (Sao Paulo/Brazil), Leeds (England) and now in Pouso Alegre (Minas Gerais/Brazil), with the latter consisting of a pioneer project with Unilever’s factories.

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