How can you translate the product message “how hard can it be” into the medium in a surprising way?We have created a new TV format where the ad is inside the game annotation. The format was created as a “ad-in a replay-spot” where the replay spot could be seen on the TV screen.

Retailers gave a very satisfying feedback concerning their sell-out in a very competitive period.Viewers of the DSF TV channel sent hundreds of emails to point out their positive feedback for this innovative new media format and placement!