Cannes Lions
ÅKESTAM HOLST, Stockholm / PUMA / 2007
Overview
Entries
Credits
Outcome
The introduction of the V-Concept was a success with total sales increasing and exceeding the goal of a 30% increase from the year before. Also qualitative surveys have shown an increase in brand preference among the target group.
Goal: 30 %Result: 34 %+/- 13 %
Similar Campaigns
12 items