Cannes Lions

FOOTBALL SHOES

ÅKESTAM HOLST, Stockholm / PUMA / 2007

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OVERVIEW

Outcome

The introduction of the V-Concept was a success with total sales increasing and exceeding the goal of a 30% increase from the year before. Also qualitative surveys have shown an increase in brand preference among the target group.

Goal: 30 %Result: 34 %+/- 13 %

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12 items

Dresscode: Freedom

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2021, ZALANDO

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