Cannes Lions
FOREIGN, Stockholm / ADIDAS / 2006
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A site that introduces the modular concept of the +F50 TUNIT to all football enthusiasts using advanced motion capture design and 3D modelling. Football stars and players alike will benefit from the possibilities and technological advantages that this boot offers, and visitors to the site can acknowledge this as they assemble the boot using all its various components. Movies of a modular man in action bring the viewers closer to the product while showcasing its future technology.
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