The experience itself was playable at home on laptop and tablet/mobile.

Once you have found the address of the show, you had to get there in person to get your ticket.

You can also live an even richer experience in the real street of Paris and be guided in stereo across the capital's streets.

And for those who arrived when the gigs were sold out, we created nothing less than the very first gig in Google Streetview, a real live streaming of their favorite band set up into streeview.

Converse Get Loud Paris has proved an overnight success, with all gigs selling out in the blink of an eye.

We got 600% more subscribers than the gigs' maximum audience capacity.

Overall, more than 5,000 people joined the experience and the operation reached more than 220,000 French Parisians.