The a3 Megaride website was designed to support the launch of a new performance shoe by adidas. This product-driven website was launched in six European markets, targeting a core audience of young, urban, fashion-conscious consumers. The objective of the site was to showcase the cutting-edge design of the a3 Megaride shoe in a bold, colorful fashion. Through the unique site design, consumers have the ability to zoom in, take a closer look and interact with the intricacies of the shoe that make it stand out from the rest. They could also locate a store in order to make a purchase.

Through high-impact creativity, we ensured a high level of engagement and interactivity with the target consumer. High-impact units, such as page takeovers, in key areas of the MSN portal raised rapid awareness. Flash banners on MSN and targeted buys drove mass traffic to the new adidas_1 website. The desktop application intrigued this audience with a video player featuring the adidas_1 spot by Spike Jones. Editorial partnerships were prevalent with specialist technology and entertainment sites.

The strategy exceeded expectations and helped the entire stock of the product to sell out. It also elicited positive consumer response and drove 500,000 people to the website in the first week alone. In addition, instant messaging environments generated 403MM+ impressions across the campaign flight.